Dan Formosa, Co-FOUNDER

Dan is a world-renown design consultant who started his career as a designer of IBM’s first personal computer. In 1981, he co-founded Smart Design, where his OXO Good Grips kitchen tools became a symbol of products designed for everyone. Dan built his 30-year career on the belief that design should focus on people, not things. He knows women are a blindspot for the male-dominated design and engineering industries, and co-founded 4B to change that paradigm.