Gender impacts design.

The male-dominated design and innovation industry lacks female perspective. As a result, companies often resort to a stereotypical “pink it and shrink it” design strategy that frustrates and alienates women. 4B is a collective of expert strategists, designers, and engineers who deeply understand how to design for women. We help companies create products and experiences that women love. 

 
 

DESIGN & INNOVATION PROFESSIONALS ARE 85% MALE

design and innovation professionals are 85% male

WOMEN MAKE OR INFLUENCE 85% OF ALL CONSUMER PURCHASES

women make or influence 85% of all consumer purchases