The Omhu cane is designed to outperform traditional canes, while looking great.






Rethinking the cane – a product so ubiquitous that we generally don’t give it a second thought. But Rie Norregaard did, and saw it as an opportunity. Founding a new company, the Omhu cane became an example of how meticulous attention to details can result in a successful business, an award winning design, and a huge fan base. And how opportunities for great design may be staring us in the face.

How to design a cane that appeals to males and females alike? Consider females – they have more demands.


Its most striking feature at first glance is the array of colors. Investigate further and you’ll find lightweight bicycle aluminum tubing. The laminated wooden handle is nice to touch, incorporating strips of rubber on either side to augment grip. In cross-section, the handle is oval, not round – adding to grip ability. Notice that the hook of the handle first backs away from the centerline of the shaft, allowing the hand to be placed directly over the shaft (unlike an upside-down “J” shape seen on many canes, which would offset your hand from the centerline.) Doing this improves stability and control.

The rubber part that touches the ground is made of the same material you find in hiking boots. It’s not only durable, it grips the ground while providing cushioning with every step – less shock to the hand. Small details that, when combined, lead to massive improvement.

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In addition to acquiring a base of dedicated consumers, Rie and her work on Omhu was featured in media outlets worldwide.

Collective member: Rie Norregaard