Rachel has been crafting innovative brand, marketing and PR strategies to build businesses and grow reputations for global and national advertising agencies, podcasts, media companies, corporations, food and beverage companies, healthcare organizations, government agencies and nonprofits. Most recently, she designed the brand and communications strategy to launch the podcast Serial with the creators of This American Life. Her quest to empower women began when she was forced to switch from baseball to softball as a child, simply because she was a girl (despite being better than the boys). She is passionate about creating equal opportunities for women across all facets of life, and began her career at a non-profit that empowered girls in sports and science.