Shruti is visual and UX designer and strategist focused on creating empowering/captivating/immersive/badass products and services – and leading the teams that build them. For her 7th birthday, Shruti asked everyone she knew for Transformers and received none. Ever since, she has been trying to change/transform/bend people's perceptions around the needs and desires of girls. With 15 years of expertise, Shruti has built and designed consumer and enterprise experiences for the big guys and the little guys, including Capsule Pharmacy, Willing, Sonos, Samsung, LG, HP, Paypal, Citibank, J&J, Varian, Delta and Intel.