WHITNEY HOPKINS, Co-FOUNDER

Whitney is a product designer and architect with multi-disciplinary expertise in design research, strategy and gender inform her award-winning designs. Whitney has designed for OXO, Hewlett Packard and Bell Canada, and her inventions have generated 16 patents to date. As a competitive skier, Whitney became passionate about how gender impacts design when she learned female skiers suffer 9 times more ACL tears than males. She co-founded 4B to push the design industry to be more inclusive.