Yvonne Lin, Co-FOUNDER

Yvonne has 15 years of experience helping companies like Nike, Johnson & Johnson, Samsung and Lego understand how to design for women. She's an inventor on more than 20 patents and has created award winning and best-selling products, branding, and digital experiences. An avid skier and rock climber, Yvonne became painfully aware that the outdoor industry fell short of meeting her gear and apparel needs. She co-founded 4B to help such companies identify opportunities to understand and satisfy women's needs.