Gender impacts design.
The male-dominated design and innovation industry lacks female perspective. As a result, companies often resort to a stereotypical “pink it and shrink it” design strategy that frustrates and alienates women. 4B is a collective of expert strategists, designers, and engineers who deeply understand how to design for women. We help companies create products and experiences that women love.
DESIGN & INNOVATION PROFESSIONALS ARE 85% MALE
WOMEN MAKE OR INFLUENCE 85% OF ALL CONSUMER PURCHASES
According to the National Highway Traffic Safety Administration, a person is significantly more likely to experience a serious or fatal injury when sitting 10 inches or closer to the steering wheel.
40% of short women driving medium to large vehicles sit closer than 10 inches.
27% of short women driving small cars sit closer than 10 inches.
Companies that understand women have a huge economic advantage.
A very high percentage of products and services in many industries do not meet women's needs. Are your products and services designed to make women happy?
Girls and women frequently and unknowingly use sports equipment originally designed for male bodies, though the equipment is marketed to women.
Female soccer players are four times more likely to tear their ACLs than male soccer players.
Female skiers are three times more likely to tear their ACLs than male skiers.
We help you get women.
Do you make things that satisfy women?
We create products, services, digital experiences and communications strategies that fulfill women's needs.
Does your team understand how to satisfy women?
We help design and business teams understand how women make decisions.
WOMEN ARE 3 TIMES AS LIKELY TO DEVELOP Rheumatoid ARTHRITIS AS MEN.
Everyday, women use hundreds of household products that aren't designed for them. Painful, inflamed, and stiff joints make these products even harder to use.
What do women really want?
Designers, engineers, sales and marketing teams and many other talented and hardworking people strive to satisfy their customers, of regardless of gender. And yet, so many women are left wondering — Do they have a clue who I am?
To create a good product, a designer has to understand the user. Sex and gender can and should influence design as much as ergonomics, function and aesthetics. Our holistic and interdisciplinary approach mirrors how women think, behave, and make decisions, resulting in experiences that women love. We get women.
About 1 in 8 women will develop breast cancer.
54% of participants in a study by St. Luke's Mountain States Tumor Institute said they had "probably or definitely" delayed getting a mammogram because of the perceived discomfort associated with it. As many women already suspect, no women were involved in the design of the mammogram machine.
Women over the age of 50 control more than half of the discretionary income in the United States.
But when it comes to product development, 66% of companies ignore consumers aged 50 or over, and only 5% of advertising budgets are geared towards this older demographic.