We're the only design collective focused on satisfying women.

 

4B is a collective of leading innovation experts and entrepreneurs who help organizations, and our overwhelmingly male colleagues, understand how to design to satisfy the 4 billion women in the world. 

As individuals we wear multiple hats, as consultants, industrial designers, professors, strategists, architects and start-up founders with decades of professional design, brand and innovation experience with industrial design, design engineering, design strategy and design research, as well as in communications strategy and architecture. 

As a collective, we join forces to create the products we wish existed for women. 4B was born in 2013, the brain-child of the former founders of the Femme Den, an experimental team at Smart Design that spent the aughts studying gender through design and earned Fast Company's, "Master of Design" distinction. 

The designs, products and services created by members of 4B have won multiple awards, become bestsellers and global cultural phenomenons, and most importantly, make women happy.

 

Yvonne Lin
4B Co-founder

DAN FORMOSA
4b CO-FOUNDER

WHITNEY HOPKINS
4B CO-FOUNDER

CARLA DIANA
CREATIVE TECHNOLOGIST

 

TARA MARCHIONNA
INNOVATION ARCHITECT

RIE NORREGAARD
CREATIVE DIRECTOR

GINA REIMANN
DESIGN DIRECTOR

DIANA SIERRA
DESIGN DIRECTOR

 

RACHEL HAMMERMAN
COMMUNICATION strategist

SHRUTI CHANDRA
DESIGN DIRECTOR

CLAY BURNS
BUILDER

ERICA EDEN
ADVISOR