Why we do what we do.
Women represent half the world’s population, control or influence 85% of the world’s household spending, and contribute to more than half to the world’s wellbeing. Despite this, women are often an afterthought when developing products and services.
Girls and women frequently and unknowingly use sports equipment originally designed for male bodies, through the gear is marketed to women. Female soccer players are four times more likely to tear their ACLs than male soccer players. Female skiers are three times more likely to tear their ACLs than male skiers.
Women are three times as likely to develop rheumatoid arthritis as men. Everyday, women use hundreds of household products that aren't designed for them. Painful, inflamed, and stiff joints make these products even harder to use.
Women over the age of 50 control more than half of the discretionary income in the United States. But when it comes to product development, 66% of companies ignore consumers aged 50 or over, and only 5% of advertising budgets are geared towards this older demographic.
1 in 8 women will develop breast cancer. 54% of participants in a study by St. Luke's Mountain States Tumor Institute said they had "probably or definitely" delayed getting a mammogram because of the perceived discomfort associated with it. As many women already suspect, no women were involved in the design of the mammogram machine.
According to the National Highway Traffic Safety Administration, a person is significantly more likely to experience a serious or fatal injury when sitting 10 inches or closer to the steering wheel. 40% of short women driving medium to large vehicles sit closer than 10 inches. 27% of short women driving small cars sit closer than 10 inches. And, all late pregnancy women sit closer than 10 inches.